I didn't notice any plumping power, but it does have staying power! I put it on before I went to bed, and it was still with me in the morning. Very moisturizing. (Don't ask me why I put on a colorful lipgloss before going to sleep.)

Vanilla 70% is a cute, nude, pink color if you want to go for a natural blushy look! For reference I have medium to tan skin with preference for bunny makeup for my round, youthful features and if igari makeup is also your thing mixed in with a natural style this is the right shade for you! (Unless if you want a darker shade for your lips) The only con is its stickiness, and since I do live with kitties it can be difficult to have fur on your lips and in your mouth

Stunning little buildable blush. So cute and soft, get compliments when I wear

One of the best lip products out on the market, hands-down. I own dozens of lip products and this has to be hands-down of the best. I do have to say it does smell like green apple jolly ranchers, and that might not be everyone's cup of tea. But I don't find it offensive. It leaves your lips looking juicy, plump, and moisturize. And it truly works in one minute.

The color and texture and container design is all perfect!

On my cool-toned medium-dark skin tone, I tried the shade 'baddie', which is a slightly cooler plum color, and it looks gorgeous. I like how easy it is to use. The pudding pot is so cute and the texture itself is so fun to touch, which makes me look forward to my blush step every day.

I was so excited to see this on Amazon after seeing on Tik Tok. I love that I could get asap instead of having to wait. Love the finish on this. Gives you a glowy color that I place on top of my normal cream blush. You can also wear alone. Not sticky and gives a glass skin finish.

This is probably the first and only lip gloss I own that does not have a corner or a flat surface. I find it so satisfying to hold and play with, and also carry around. The product design is so cute, and I really appreciate that the lid clicks in place, since I've had other glosses open on me in my makeup bag in the past. It's the little details that make this brand and this particular product stick out to me.

I saw this advertised on TikTok. I'm using it for blush . I was impressed and surprised how easily it blends. It really does blur the pores. I bought the shade, baby . It looks hot pink on the swatch. It's actually pretty light on the cheeks . I'm going to check this brand for concealer and foundation. Let's blur my whole face! Ha ha My blush stayed on all day too!

The gloss feels really high quality, it gives beautiful shine, and package is smooth and nice to carry around. I think this is well worth the money, seeing that other lip glosses of this quality and feel are priced around $24. I would much rather buy several of these glosses than one of the other brands.

The jelly holds its weight and feels high quality. My friends always ask me what it is whenever I carry the jelly pot around with me.

Blushes very good and lasts a long amount of time.

I got the shade 'vanilla' in 30%, and it's a universal sheer light nude lip gloss. I loved that I was able to choose my opacity, because stronger colors wash me out. It is super luminous and glides on when I'm applying the gloss. I found that the application tip was flexible and nice to work with, since it's not too thick for that precise application. And the scent is really yummy and sweet, whilst not being too overpowering, so even with my sensitive nose, it didn't give me a headache. Also, the consistency is just right, where it feels like I have lip gloss on, but it isn't heavy and still feels good when rubbing my lips together I would say that it is comparable to certain lip oils out there but whilst still holding a lot of shine. Overall, give this gloss a 10/10. It checks all the boxes for me.

super soft, blends everything in seconds. I use it every single day

I found that it is significantly more user-friendly than bristled brushes since they soak up the product and don't allow you to build up the pigment when needed. The way that I can just swipe off excess product after use is brilliant, as I don't need to worry about product buildup in the brush itself.

Ever since learning that I have a warm undertone, my hands reach for my cooler shades of lip glosses I used to wear. However, I found this "changing gloss" in the yellow shade, and I tried adding a bit of warmth to my base colors that were too cool, and it instantly makes it a lot more flattering on my skin tone now. I'm happy with my purchase!

Feels like butter spuns into silk on your lips. I love it so much I have 70% currant. I will be purchasing more shades

I’m in love with this products ! You can build the color and the finish is just stunning

makes my lips look full and fresh—love love love

So cute. I really like the blush color and it's long lasting

I enjoyed using pudding pot with the mini silicone brush since I have longer nails, and it picks up the product for me without having to use my fingers. I think it complements the formula well, as it doesn't absorb the product and applies directly to the skin.

Beat glossy ever! Love the color so nature and my lip stay moisturized

Super cute, smells sooo good and lasts a few hours on me per application! I use on lips only

I wasn’t expecting much out of this product because of the reviews, but it’s great!It smells good and does leave a nice dewy tint. People say the color payoff is not good, but you have to understand it’s Korean Beauty — they don’t cake their makeup on (because look at how flawless their skin is already lol) so it’s perfectly normal to have a more sheer or buildable product.The jelly pot is nice too, I thought it would be a cheap plastic but it’s a heavy and more durable plastic, almost like glass!

Nice color